Difference Between Backlinks and Referring Domains

Difference Between Backlinks and Referring Domains

These two definitions are clearly distinct, yet their roles are more clearly defined by this difference. Website crawl frequency is improved by backlinks, but the primary role of a referral domain is to bring visitors from other websites.

Referring Domains Vs. Link Building

Referring domains are websites or pages that create backlinks to the original website, whereas backlinks are hyperlinks that direct users from other websites back to the original website.

Backlinks are always a result of a referring domain’s efforts. A referring domain is any website that creates a backlink or delivers referral traffic to a certain site.

When it comes to SEO, what exactly are Backlinks?

Backlinks are just external links pointing to a page on one website from a page on another. One-way connections, or incoming links, are another term for them. Linking to the source site’s URL is the primary purpose of a hyperlink.

To improve a website’s SEO, backlinks are essential. They serve as a kind of verification for the content’s worth and reliability. In other words, Google uses backlinks as a ranking factor. It is possible to include backlinks in the pictures or text on a website. The value of a link is determined by the placement of the connection, the variety of the linked sites, and other factors.

Search engine ranking is enhanced by links from credible and dependable sites that are linked to your site through backlinks. An increase in backlinks from a small number of sources lowers the site’s search engine ranking.

What is a Referring Domain?

A referring domain is a website that connects to another website in order to bring traffic to it. Linking domains is another name for them. Referral traffic is generated by backlinks from referring websites. The purpose of these domains is to increase the number of backlinks to certain websites in order to increase SEO traffic.

Backlink generators are domains that point to other websites. When a person clicks a backlink, they are sent to a certain website. Many backlinks to a single website might be generated from a single referring domain. Using referring domains might imply the trustworthiness of a webpage’s content.

A page with more referring domain links indicates that it’s more trustworthy than those with fewer. One must have backlinks from the most reputable referring sites in order to be crowned king of SERPs.

Difference Between Backlinks and Referring Domains

  • While backlinks refer to the hyperlinks that bring the reader back to a certain website, referring domain is a term for the website or web page that generates these connections.
  • Referring domains and backlinks serve different purposes, too. In contrast to backlinks, which are used to increase a website’s crawl frequency, referring domains are used to direct visitors to other websites.
  • Referring domains are also known as linking domains, whereas inbound links and one-way links are terms used to describe backlinks.
  • When the two are compared, it’s possible to see even another distinction between them. Backlinks may only be generated by referring domains. As a result, they are the first to create backlinks. Similar to backlinks, referring domains always produce backlinks.
  • Referring domains can be monitored in Google Analytics, whereas backlinks can be tracked in Google Webmaster Tools. It’s possible to see which domains are bringing traffic to your site in the Analytics area.
  • Another distinction is that exclusivity is different. Referring domains are the source of all backlinks, however, not all of those sites will link to the same website in the same way.
  • Links pointing to a website from other domains may boost a website’s ranking in a search engine’s algorithm. On the other hand, getting too many inbound links from a single domain might be harmful to your SEO efforts.


Both backlinks and referring domains are crucial to SEO traffic, and they must be well understood to appreciate their importance. Novice users often conflate the two concepts, ignoring the subtle distinctions between them.

Backlinks point to referring domains, which are those sites or pages that point to others. A backlink is a link back to a website’s homepage from another website. Referring domains create a large number of backlinks.

When it comes to SEO and website priority, the two have quite distinct purposes and ramifications. The amount of unique referral domain connections a web page has is used by Google to verify its legitimacy. If a page has a high number of unique referring domain links, it will have a higher SEO value

Google’s ranking is adversely impacted when a webpage receives many backlinks, but only from one or two sites. Such tactics have the potential to damage a website’s search engine optimization value. Despite their superficial resemblance, referral domains and backlinks are in fact completely distinct from one another.